The Three A’s: The book introduces the three A’s framework: Actionable Metrics, Vanity Metrics, and Anti-Metrics. Focus on actionable metrics that provide real insights into customer behavior rather than vanity metrics that may look good but don’t drive decision-making.

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  • Build-Measure-Learn Loop:
  • Validated Learning:
  • Pivot and Persevere:
  • Minimum Viable Product (MVP):
    Innovation Accounting:
  • Continuous Deployment:
  • Customer Development:
  • The Three A’s: The book introduces the three A’s framework: Actionable Metrics, Vanity Metrics, and Anti-Metrics. Focus on actionable metrics that provide real insights into customer behavior rather than vanity metrics that may look good but don’t drive decision-making.

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